Customer Relationship Management (CRM) | Business Intelligence Solutions | Enterprise Information Integration/ Metadata Management | Enterprise Resource Planning (ERP) | Data Quality | Customer Data Integration | Business Process Management (BPM) | Data Warehousing | Open Source | Service Oriented Architecture (SOA)

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22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst December 31, 2009 - (Free Research) Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor CRM Epiphany for Insurance by Infor CRM July 01, 2009 - (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. (BROCHURE) VIEW ABSTRACT | GO TO

Alpine Electronics USA Plans Sales for Next-Generation Mobile Media Technology with IBM Cognos and SAP by Red Hat January 19, 2010 - (Free Research) Read this case study to learn how IBM Global Business Services leveraged its electronics and automotive industry expertise to design, deploy and manage a solution based on SAP Business Suite for Alpine Electronics USA. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Coinstar Selects the Most Profitable Machine Locations by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managing IT in a Downturn: Beyond Cost Cutting by SAP America, Inc. November 01, 2008 - (Free Research) Downturns give companies a chance to buck conventional wisdom and increase their IT investments. Targeted investments in many areas can generate efficiencies and revenue growth that surpass the savings from straight cost reductions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Core Data Services: Basic Components for Establishing Business Value by Pitney Bowes January 11, 2010 - (Free Research) Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cablecom Delivers Unique Customer Experience through Its Innovative Use of Business Analytics by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) This IDC Buyer Case Study describes the adoption, deployment, and utilization of business analytics software at the cable operator Cablecom. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Cashing in on Customer Intelligence in the Financial Services Industry by Infor CRM October 22, 2009 - (Free Research) In this 1to1 Executive Dialogue, Don Peppers and Steve Muran talk about the importance of customer retention, the need to integrate disparate sources of data, and the opportunity for financial institutions to rebuild customer trust as a means to competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Lessons Learned: Survey of Financial Services Companies Uncovers Data Governance Trends by DataFlux Corporation January 22, 2010 - (Free Research) In the summer of 2009, DataFlux conducted a survey to understand data management trends in the financial services industry. The research examined how this industry is approaching managing its data, the breadth and depth of data governance in this sector, what motivates data management strategies, and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Centricity Master Data and the 360 Degree View by DataFlux Corporation January 22, 2010 - (Free Research) This paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view. The paper then explores how information sharing and identity resolution combine to show the connection between MDM and enterprise customer-centricity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Aberdeen Group: Enterprise Strategy Report - Global ERP Functionality Differences by SAP America, Inc. September 17, 2008 - (Free Research) Enterprises looking to compete in a global marketplace must be able to comply with international financial and legal requirements-they must be able to think globally but at the same time act (and comply) locally. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Data Services in SOA using ODI Suite by Oracle Corporation February 01, 2009 - (Free Research) This whitepaper will demonstrate why Data Services are a foundation requirement for enterprise SOA deployments by describing how just how valuable, and complex, business data is for the businesses that rely on it. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

State of the Data Integration Market by Oracle Corporation November 20, 2008 - (Free Research) This white paper reviews the state of the market for data integration for 2008 and 2009. It defines data integration, discusses the trends in the data integration market, and provides lessons learned from real implementations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leveraging WAN Application Delivery Solutions to Accelerate and Secure Your Software-as-a-Service Capabilities by Blue Coat March 2008 - (Free Research) This whitepaper examines the business implications of the SaaS movement, the escalating performance and security expectations, and how a growing number of companies are safeguarding and accelerating these ondemand applications with proxy-based wide-area network (WAN) application delivery solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Challenge to Achieve Perfect Order Management by SAP America, Inc. January 2009 - (Free Research) Superior order management can be a competitive edge across the board, improving customer satisfaction and retention as well as your bottom line and top line. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Insurance: Converging Customers, Cost Management and Compliance by Kofax, Inc. February 2010 - (Free Research) Through a case study with Pan-American, this white paper examines how insurers can generate measurable progress toward these goals by treating document driven business process automation as a strategic initiative at the C-level. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria.. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Open-Source SOA in an Enterprise Deployment by Sun Microsystems, Inc. March 2009 - (Free Research) This paper provides a brief overview of the benefits of open source and the business drivers behind its market momentum. The paper also describes Sun's modular, open-source approach to an SOA. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Practical Open Source Data Integration Case Studies & Implementation Examples Volume 2 by Talend February 2009 - (Free Research) This document presents a few selected case studies, illustrating real-life implementations of open source data integration and its associated benefits. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Analytics Partners - Delivering Faster and More Strategic BI by Oracle Corporation January 2009 - (Free Research) Analytics Partners choosed to work exclusively with Oracle because of the strength and superiority of its product line, as well as confidence in Oracle's commitment to the emerging and mid-market as well as to its channel partners. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

FROM SOA TO SAAS: How SaaS Is Driving New Opportunities in Application and Data Integration by Pervasive Software January 2010 - (Free Research) With IT budgets being reduced, software-as-a service (SaaS) is becoming more attractive as a tool for companies handling data and application integration. Read this report from the 451 Group to learn about the benefits of SOA vs. SaaS, projected growth of this software segment, and read about the key vendors that provide Saas integration. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Madness? Mergers, Acquisitions, and Divestitures by SAP America, Inc. October 2008 - (Free Research) This paper discusses why failure happens and how to prevent it by following the overriding best practice in successful acquisitions, mergers, and divestitures: preparedness. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Integration: Creating a Trustworthy Data Foundation for Business Intelligence by SAP America, Inc. June 2009 - (Free Research) This white paper discusses the importance of data integration and help you identify the key challenges of integrating data. It also provides you with an overview of data warehousing and its variations, as well as summarizes the benefits and approaches to integrating data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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