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On Demand and Enterprise CRM Integration: An Alternative Approach to Integrating CRM Applications by Cicero Inc. June 10, 2009 - (Free Research) To get the most you can out of your CRM system it needs to be able to communicate with other back-end systems. This paper examines an alternative approach to CRM integration, Desktop Integration, and explores the advantages desktop integration has over more traditional approaches. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: Metrics that Effect the Bottom Line by Actuate May 05, 2009 - (Free Research) Customer relationship management or CRM, is yet another one of those popular three-letter programs that have been implemented by most large corporations over the last decade that has failed to live up to its expectations. Any effort that costs this much and takes up this much of your time needs to be measured and evaluated. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America Inc January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

eBook: Gartner CRM Strategy Tips: 7 Key Ways to Improve the Customer Experience by Oracle Corporation January 14, 2009 - (Free Research) Read this E-Book and explore Gartner's 7 key initiatives for enhancing the customer experience as well as 7 steps for adjusting your customer-facing business processes and establishing a more customer-centric strategy. (EBOOK) VIEW ABSTRACT | GO TO

Managing Your Data Assets by Pitney Bowes Business Insight March 09, 2009 - (Free Research) Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information! (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Top 3 Reasons CRM Initiatives (Still) Fail - And How To Avoid Them by Pivotal CRM, a CDC Software solution June 09, 2009 - (Free Research) This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Software as a Service Dramatically Improves CRM Success by Oracle Corporation February 2008 - (Free Research) This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Next Generation of CRM -- Engaging with the Empowered Customer in Turbulent Times by SAP America Inc April 2009 - (Free Research) This IT Briefing will address the future state and shape of CRM, the transformational trends that are impacting companies, the CRM framework for success and competitive differentiation, and SAP's holistic approach in this CRM framework. (IT BRIEFING) VIEW ABSTRACT | GO TO

Oracle CRM On Demand Integration to Siebel CRM by Oracle Corporation April 2009 - (Free Research) Check out this short demo to learn how integrating customer relationship management (CRM) solutions can enhance your company's customer interaction and service across multiple company divisions. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

Aligning Sales Territories to Enhance Sales Productivity by SAP America Inc April 2009 - (Free Research) Even when times are good, sales force effectiveness commands management attention: after all, the success of the sales force is integral to profitable growth. But in a tough economy, retaining customers and reducing costs become paramount, and thus sales force effectiveness truly takes center stage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Intelligence - Now More Than Ever by SAP BusinessObjects December 2008 - (Free Research) The goal of this white paper is to explain why business intelligence is a sound investment for any IT manager to make, especially now. Budgets are tighter and demands from executives to see immediate results from IT implementations are increasing. This paper outlines the benefits of a BI solution and its impact on a company. Read on to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Differentiate Your Company with Complete CRM by Oracle Corporation June 2009 - (Free Research) This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Surviving and Thriving in the Customer-Driven Age by Oracle Corporation September 2008 - (Free Research) The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

eBook: Evaluating CRM: From SaaS to software, choosing the right CRM deployment style by Aplicor March 2009 - (Free Research) In this eBook, find out how on-demand and SaaS CRM is altering the CRM software landscape. Learn how both on-demand and on-premise CRM have evolved in recent years and how industry trends are playing into the decision-making process at many organizations. (EBOOK) VIEW ABSTRACT | GO TO

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times by SAP America Inc April 2009 - (Free Research) In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

SAP CRM by SAP America Inc March 2009 - (Free Research) Taking their cue from a cognitive experiment involving two teams tossing a ball and an unnoticed gorilla, SAP makes the point in this webcast that an organization's sales team shouldn't miss the obvious with SAP's power CRM. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Simplify Oracle CRM On Demand Integration by Cast Iron Systems February 2009 - (Free Research) Oracle CRM on Demand solutions offer tremendous benefits like rapid implementations, ease-of-use and subscription pricing. SaaS adoption is increasing so the need to integrate between such products and backend applications is critical to rapidly realizing the full benefits of the solution. Read this paper for more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by Pivotal CRM, a CDC Software solution December 2006 - (Free Research) This paper explores the different categories of customization. It discusses the role a flexible architecture plays in being able to customize with ease, as well as flexibility and importance in deploying, upgrading, and integrating your CRM system. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Choosing the Best CRM for Your Organization by Oracle Corporation September 2007 - (Free Research) Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data, Disconnected: Taking the Necessary Steps to Build Greater Accuracy into the Customer Management Processes by Pitney Bowes Business Insight March 2009 - (Free Research) This white paper for the communications sector examines how inaccurate data can impact customer relationships, and how implementing a multi-phase process can help feed cleaner customer data into enterprise solutions to maximize return on investment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Learn how to Enhance your Online Customer Relationships by Actuate May 2009 - (Free Research) To truly meet the needs of the modern banking customer, banks must do more than simply provide multi- siloed, disconnected, and inconsistent channels. This business whitepaper includes recommendations from a leading analyst on driving customer retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle and Cast Iron Systems: Delivering an Integrated CRM Experience - Podcast by Cast Iron Systems March 2009 - (Free Research) Hear this Podcast to discover how you can rapidly synchronize your sales and customer service data with a variety of on-premise and on-demand systems. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

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